Hey! We are

elarra

We’re not just in the textile business, we’re in the comfort business. Since 1960, we’ve been India’s leading manufacturer of bed & bath linens, uniforms, and F&B linens, dedicated to creating spaces that feel welcoming, luxurious, and effortlessly functional.

Our story

We’re not just in the textile business, we’re in the comfort business. Since 1960, we’ve been India’s leading manufacturer of bed & bath linens, uniforms, and F&B linens, dedicated to creating spaces that feel welcoming, luxurious, and effortlessly functional.

From the moment you step into a hotel adorned with Elarra linens, to the comfort of a hospital gown made with care, our products touch lives and leave a lasting impression. We are proud to have served over 300 satisfied clients in India and across the globe, each one testament to our unwavering commitment to quality and customer satisfaction.

Our mission

Our mission is to be the trusted partner of hospitality sector worldwide, providing them with meticulously crafted linens and uniforms that reflect luxury and durability, while striving for operational excellence and customer-centricity.

Our vision

We aspire to be at the forefront of innovation and customization, offering hotels bespoke linen solutions tailored to their unique brand identities and requirements, while upholding our tradition of craftsmanship and excellence.

Our Values

100% Cotton

100% Cotton

We are obsessed with quality, using only the finest materials and employing rigorous quality control measures to ensure every product meets our exacting standards.

100% Cotton

100% Cotton

We are obsessed with quality, using only the finest materials and employing rigorous quality control measures to ensure every product meets our exacting standards.

100% Cotton

100% Cotton

We are obsessed with quality, using only the finest materials and employing rigorous quality control measures to ensure every product meets our exacting standards.

100% Cotton

100% Cotton

We are obsessed with quality, using only the finest materials and employing rigorous quality control measures to ensure every product meets our exacting standards.

meet the team

Jagjivandas Mehta, Founder
His vision and dedication laid the foundation, establishing Elarra as a trusted supplier for hotels, restaurants, and hospitals.
Mitesh Mehta, Partner
A natural connector, Mitesh expanded Elarra's reach, venturing into real estate, retail, and hospitality.
Nihar Mehta, Partner
The next generation brings fresh energy and ambition, driving product innovation and expansion.